Colombian pop star, Shakira Ripoll, made newspaper headlines on Monday, when she released a series of photos, showing her bulging belly. But unlike stars who pose nude when pregnant, the singer’s display of her sizeable baby bump, was part of UNICEF’s World Baby Shower campaign, in which people can buy ‘inspired gifts,’ which consist of life-saving items for babies, that are donated to new families living in extreme poverty.

Interestingly, the singer, in the photographs, posed with her soccer star boyfriend, Gerard Pique.

Through the campaign, Shakira and Pique, encouraged parents across the world to host World Baby Showers in an effort to provide medicine, food, vaccines, and other vital supplies to families in need.

“In 2013, we welcomed Milan, our first child into the world. Thanks to your generosity, our first World Baby Shower for UNICEF was an incredible success,” the family said in a statement published by E!.

They said further: “Now that we are expecting our second child, we want to invite other expectant parents to host their own World Baby Shower. You don’t have to be a celebrity to make a difference—the birth of your child can be a blessing that also saves thousands of children’s lives around the world.”

Shakira, 37, announced she was pregnant in August, and told Spain’s Europa Press that she is planning on going back to work on a new album once she gives birth. “Next year, I think after the baby is born, I’ll start producing my new album,” she said, adding that the work is “a Spanish album, which is what, has me most excited right now.”